Information Architecture & UX
Information Architecture & UX
We optimise solutions to improve efficiency and ensure every interaction counts.
User experience (UX) design has an important role to play
Our focus on digital performance requires constant collaboration with our UX designers; before, during and after website build projects.
Initially, we ensure that the websites and apps we design are user friendly and subsequently we optimise engagement metrics and conversions.
Our approach is tailored according to the level of sophistication required and the complexity of the project functionality. At a minimum, we’ll create keyword research, user personas, sitemaps, wireframe prototypes, and basic content modelling to document the different types of content.
When the requirements are more complex, we scale up as required; we’re able to offer workshops to provide a framework for meaningful discussion, market research through third parties and usability testing from a trusted partner.
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Our team is on hand to talk you through how our approach will deliver the results across the metrics that matter to you.
