Design, UX, and UI are vital to the success of a commercial website because they directly affect how users interact with the site, and ultimately, their overall experience with your brand. Here are a few reasons why:
First impressions matter: A well-designed website creates a positive first impression and can influence whether users stay on the site or leave immediately.
User engagement: Good UX and UI design can improve user engagement with the website, which can lead to increased time spent on the site and a higher likelihood of converting.
Navigation and usability: A well-designed website make it easy for users to find what they are looking for, which can improve user satisfaction and reduce bounce rates.
Branding: A website’s design can impact the way users perceive a brand. A visually appealing and well-designed website can improve the credibility and trustworthiness of a brand.
Here’s a checklist of essential elements to review a site:
Visual design: Evaluate the overall look and feel of the site, including colour scheme, typography, and imagery.
Navigation: Test the site’s navigation to ensure it’s easy for users to find what they’re looking for.
Responsiveness: Test the site’s responsiveness across different devices to ensure it’s mobile-friendly and works well on all screen sizes.
Load speed: Test the site’s load speed to ensure it loads quickly and doesn’t have any performance issues.
Accessibility: Ensure the site meets accessibility standards and is usable for people with disabilities.
Content: Review the site’s content to ensure it’s engaging, informative, and easy to read.
Calls to action: Evaluate the site’s calls to action to ensure they are clear, prominent, and effective.
User testing: Conduct user testing to get feedback from users on the site’s design, UX, and UI.
By considering these elements and conducting regular reviews, you can ensure your website is optimised for success and delivering a positive user experience.
Need proof that Design, UX and UI are important?
There are several studies and statistics that demonstrate the positive impact of good design on commerce. Here are a few examples:
- A study by Forrester Research found that implementing a focus on the user experience can lead to a 400% increase in conversion rates.
- A survey by Adobe revealed that 38% of people will stop engaging with a website if the content or layout is unattractive.
- According to a report by Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website’s design.
- In a study by Google, it was found that users are 67% more likely to make a purchase if a site is mobile-friendly.
- A study by McKinsey & Company found that companies that prioritised design in their business strategy outperformed their competitors by 211%.
These statistics demonstrate that good design can have a significant impact on commerce and can lead to increased conversions, improved user engagement, and higher credibility and trustworthiness for the brand.
Do you rely on your website to do the heavy lifting of your sales process?
If so, If your website is crucial to guiding your prospect through the buying process, there are several key considerations to keep in mind when it comes to UX and UI design. Here are some of the most important:
Clear and prominent calls to action (CTAs): Your website should have clear and prominent CTAs that guide users towards the next step in the buying process. This could include buttons like “Add to Cart” or “Buy Now” that are easy to find and visually stand out from the rest of the content.
Simple and intuitive navigation: Your website’s navigation should be simple and intuitive, making it easy for users to find what they’re looking for. This could include using familiar navigation structures like drop-down menus, and ensuring that navigation links are clearly labelled and easy to understand.
Responsive and mobile-friendly design: Many users access websites from mobile devices, so it’s important that your website is responsive and mobile-friendly. This means it should be easy to navigate and use on smaller screens and should load quickly and efficiently.
High-quality product images and descriptions: Your website should feature high-quality images and detailed product descriptions that help users make informed buying decisions. This could include using multiple images from different angles and providing detailed specifications and features for each product.
Streamlined checkout process: The checkout process should be streamlined and straightforward, with minimal steps required to complete the purchase. This could include offering multiple payment options and providing a clear summary of the order before it’s placed.
Personalisation: Your website can use personalization to improve the user experience and guide users through the buying process. This could include showing personalised product recommendations based on the user’s browsing history or purchase history.
By focusing on these key considerations in UX and UI design, you can create a website that guides prospects through the buying process and maximises conversions.
Why not schedule a chat with our Digitally Disruptive experts who can help guide you through this process.