The caravan and motorhome market is more competitive than ever. Buyers are more informed, purchasing journeys are longer, and dealerships are expected to deliver a seamless experience across digital, showroom and event-led touchpoints. To stand out, dealers need more than just stock listings. They need a joined-up digital strategy built specifically for the leisure vehicle sector.
At Disruptive, we work exclusively with caravan, motorhome and leisure vehicle businesses, delivering specialist marketing, technology and creative services designed to generate high-quality leads, improve conversion rates and drive sustainable growth.
Below is an overview of how we support dealers at every stage of the buyer journey.
Leisure Vehicle Listings That Convert
Visibility is critical in the leisure vehicle market. We help dealers showcase new and used caravans, motorhomes and campervans to thousands of active buyers through optimised listings that prioritise quality, clarity and conversion.
Our approach focuses on high-quality imagery, structured data, SEO-friendly content and clear calls to action to ensure listings generate genuine enquiries, not just views.
We also support distribution through sector-specific platforms such as Lets Go Leisure, a dedicated marketplace for new and used leisure vehicles that connects buyers directly with trusted dealers. By combining strong listings with the right exposure, dealers benefit from increased visibility and higher-quality leads.
https://letsgoleisure.com/
Website Design for Caravan and Motorhome Dealers
A dealership website should do more than look good. It should actively support sales.
We design and build professional, high-performing dealership websites that are fast, mobile-first and optimised for SEO and lead generation. Every site is built around how leisure vehicle customers browse, compare and enquire.
From advanced stock search and filtering to finance tools, enquiry forms and CRM integrations, our websites are designed to convert traffic into measurable opportunities for your sales team.
SEO for Long-Term Dealer Growth
Organic search remains one of the strongest lead drivers in the caravan and motorhome sector. Our SEO services are designed to improve visibility for high-intent searches, including vehicle types, locations, brands and model-specific queries.
We handle technical SEO, site structure, content optimisation and ongoing performance improvements, helping dealers build authority and consistent enquiry levels without relying solely on paid advertising.
Paid Advertising for Caravan and Motorhome Dealers
Google Ads
Google Ads allow dealers to capture buyers who are actively searching for caravans and motorhomes.
We create and manage highly targeted search and display campaigns focused on quality lead generation rather than wasted spend. Campaigns are structured around locations, vehicle types and commercial intent, ensuring your budget is directed at buyers who are ready to act.
Meta Ads (Facebook and Instagram)
Meta advertising plays a key role in promoting stock, offers and brand awareness.
We run data-driven campaigns across Facebook and Instagram to target ready-to-buy audiences using advanced demographic, interest and retargeting strategies. These campaigns are ideal for promoting new arrivals, seasonal promotions, events and dealership awareness.
Dealer Management Systems and Stock Integration
Managing stock efficiently is essential, particularly for dealers with large or multi-site inventories.
We support fully integrated dealer management systems that streamline stock management and ensure vehicle data remains accurate across your website, marketplaces and advertising platforms. This reduces manual admin, minimises errors and improves the buyer experience.
General Advertising and Digital Placements
Beyond search and social, we support broader digital advertising activity, including homepage banners, sponsored placements and tailored ad solutions. These formats are ideal for promoting campaigns, launches and specific vehicle ranges while increasing brand visibility across relevant channels.
Leisure Vehicle Content Creation
High-quality content builds trust and supports conversion.
We create tailored leisure vehicle content designed to attract, inform and convert buyers at different stages of their journey. This includes buying guides, promotional landing pages, blog content and campaign assets that reflect the language and priorities of caravan and motorhome customers.
Social Media Management
Consistency and relevance are key to social media success.
We manage dealer social media accounts to grow audiences, promote stock and generate enquiries through a structured, on-brand content approach. This includes content planning, post creation, scheduling and performance tracking to ensure social media actively supports sales objectives.
Photography and Videography
Visual content plays a major role in purchasing decisions.
We provide professional photography and videography services to capture high-quality images and video that showcase vehicles, dealerships and exhibition stands. These assets are used across websites, listings, advertising, social media and print to maintain a consistent and premium brand presence.
Point of Sale and Print Design
Digital marketing should extend into the showroom.
We design brochures, banners, flyers and in-store materials that support sales conversations and reinforce your brand offline. All print assets are aligned with your digital presence to deliver a cohesive customer experience.
Exhibition Stand Design
For dealers attending caravan and motorhome shows, we offer end-to-end exhibition stand design.
From initial concept and layout to final visuals and print, we create stands that attract attention, showcase vehicles effectively and support lead capture during live events.
Magazine Advert Design and Media Buying
Print advertising still has a place in the leisure vehicle market when executed strategically.
We design eye-catching magazine adverts and manage media buying to ensure placements deliver maximum reach and return. This includes creative development, copywriting and placement across relevant industry publications.
A Joined-Up Approach to Dealer Growth
What sets Disruptive apart is not just the range of services we offer, but how they work together.
From marketplace exposure and dealership websites to paid media, content creation and event support, we deliver connected strategies that drive measurable growth for caravan and motorhome dealers.
Get in touch to learn more.