Global selling and inventory management
Affiliate marketing campaigns allow eCommerce websites (the advertiser) to generate cost-effective traffic and sales from adverts or text links placed on third-party websites (often referred to as the publisher or affiliate). Payment for new leads or sales created is made on a performance basis, usually by the advertiser paying the affiliate for visits generated by the adverts and/or new leads or sales produced. A successful affiliate marketing campaign can provide considerable benefits for an advertiser, such as:
- You only pay for performance or sales generated
- The publisher takes responsibility for setting up and running adverts
- Spending can easily be controlled and monitored, leading to a high level of accountability
- Promotions and branding can be integrated with other marketing activities.
Most companies with product related items can often find success from affiliate programs, with publishers often preferring the better revenue/administration ratio and strong brand association they can offer. However, smaller websites can also find affiliate marketing campaigns highly cost-effective.
Challenges to consider with affiliate programmes
A successful affiliate programme requires intensive management. One issue lies in attracting high quality publishers that can generate good traffic for you, so fostering a close relationship with your best publishers and providing them with incentives is a key to success – publishers can lose interest quickly if they do not initially see good results. Before embarking on an affiliate marketing campaign, consider the following:
- Is affiliate marketing right for your business?
- What type of website would you consider as a partner site?
- Do you want to run the affiliate program directly or through an agency?
- What margins are you prepared to pay for new leads or sales?
- What is the lifetime value of a new client?
How Digitally Disruptive can help
We can advise you on the suitability of an affiliate program for your business and then, if you decide to proceed, we can set up and manage a campaign for you, including:
- Reviewing the suitability of affiliate marketing for your particular market and comparing this against other forms of online promotion
- Setting up the affiliate campaign, developing advertising copy and building a publisher base
- Managing advertising, promotions, publishers and budgets and providing regular reports on the success of the campaign.
If you would like to find out more about affiliate marketing online you can request our FREE marketing report to discover what online marketing opportunities may exist for your site.
Connecting your products to UK and global marketplaces
Sell on more marketplaces, with access to an ever expanding list of Disruptive integrations. At the moment, we provide comprehensive support for 12 international versions of Amazon, 18 international versions of Ebay, and also Debenhams, Etsy, Fruugo, Newegg, Otto, Wayfair, Walmart and Zalando.
List more products
List more products with sophisticated product and category mapping tools, listing templates and theme designers and flexible rules that work at product group/marketplace level
Powerful inventory management
Avoid overselling with cross-platform inventory reservation, which keeps storefronts, ERP/order management systems and marketplace inventory levels continually in sync. Safety stock levels allow for a buffer to prevent over-selling on the fastest moving items.
Sell globally
Sell globally with support for the international domains of most major marketplaces, multi-language product content. multi-currency, support for Amazon FBA, FBM and Seller-fulfilled Prime, along with options for other consignment-stock programmes
Price management
Optimise your product pricing with our development tools such as Velocity and Dynamic Repricing. Maximise the visibility and competitive prowess of your products, with constant product analysis.