Digital Strategy
Data Analytics & Business Intelligence
Digital strategy refers to a plan that employs digital initiatives to achieve company goals. Seemingly simple, a digital business strategy is anything but, and requires expertise and experience to implement successfully.
Forming a Successful Strategy Partnership
Digital strategy looks for ways to use technology to transform activity, and therefore business, whereas IT strategy aims to transform technology in isolation from the rest of the business.
Traditionally, the process of IT strategy has been to determine which technologies to invest in, based on the current direction of the business. Digital strategy instead looks at the activities and processes that need to be transformed to provide better services for customers.
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